Design
Design takes many forms. Design is the process of intentionally creating something while simultaneously considering it's objective (purpose), function, economics, sociocultural factors, AND aesthetics. Most importantly, great design is all about great purpose.

Grand Rapids Art Museum Event



Grand Rapids Art Museum Event

This research report was conducted over a full year. The process included ethnography, prototyping testing with feedback loops for continued improvements to the product. the final report was written and designed as a deep dive in business innovation process.

Content, illustration and page design.

Right page spread showing design innovation process

This research report was conducted over a full year. The process included ethnography, prototyping testing with feedback loops for continued improvements to the product. the final report was written and designed as a deep dive in business innovation process.

Brand for Italian visitor water park.

STEAM art activities for kids

brand design

Brand for Italian visitor water park.

various printed pieces

Digital marketing

Print and digital advertising

various printed pieces





brand explosion gif



brand explosion gif


Messages for the Average Tourist. A overview of overtoursim, history and design thinking methodology.







Mint Condition is a community project encompassing service design, UI/UX, web design and final presentation for sustainable practices



Mint Condition is a community project encompassing service design, UI/UX, web design and final presentation for sustainable practices