Experience & Wayfinding
The core meaning of experience design can be found in the name itself: It is an approach that centers on people’s experiences to drive the design and features of your products, processes, environments, and strategies. Experience design draws on users’ needs, feelings, contexts, and mindsets to design experiences that center on them.
LCC: ambient Learning
Lansing Community College President Dr. Brent Knight was interested in discovering how students can absorb information visually. I was commissioned to work on several topics including the Underground Railroad, Michigan Agriculture, Women's Suffrage and Workers Unions. This project explored contemporary topic and historical themes to visually engage in the classroom. See more of this work here.
Italy: Adaptive reuse
Volterra, Italy is a walled city on the heart of Tuscany. With a city bastion in dire need of repair, the team asked, how might we adapt this unused historic wartime monument into a center where both locals and visitors can meet? the project was completed over 2 weeks at the International College. See more of the work here.
Dart: the vertical Center
The completed Vertical Innovation Center at Dart Corporation began with customer experience -- what do our vendors need? How might we visually express innovation? See more about Dart projects here.