Scientists say our brains process visuals almost 60,000 times faster than text. That’s why our brains love watching video. This makes sense, as video has become a major part of marketing strategies over the past few years. According to researchers, the average viewer remembers 95 percent of a message when it is watched; compared to 10 percent of text-based messages. About 90 percent of the information our brains process is visual. That’s powerful!